Corporate Social Responsibility and Marketing for Progress

Question: Discuss about theCorporate Social Responsibility and Marketing for Progress. Answer: Marketing and Corporate Social Responsibility- A brief idea Marketing is the management and action of strategies and business actions used by organizations to promote and sell their products and services in the market. It studies the exchange relationships that the businesses share with their customers and includes tools like market research and advertising to reach to the people (Elliot, Thiele Waller, 2014). In Business management, Marketing is considered the most important component and it plays the primary role for the sustenance, progress and success of any business organization. Corporate Social Responsibilities, often abbreviated as CSR refer to the initiatives taken by companies to examine and take proper care of the companys effects on both social and environmental aspects. It is the companies commitment to be ethical in achieving their aims. The companies ensure that the practices and profits are not met at the cost of causing ill effects on the well-being of people and the environment. The responsibilities that the companies take do not incur profits to them at the preliminary stage and instead promote positive changes in both the society and the environment. Analysis of the CSR initiatives of Coca Cola Coca Cola Company is one of the leading beverage industries functioning all around the globe. Being one of the most recognised industry; the company performs certain responsibilities towards the society and the environment. The company is known to educate and empower its employees. It has been recognized as one of the leading companies fetching huge economic empowerment to women. By the year 2020, the company strives to achieve an economic empowerment of about 5 million women (Coca-cola.com, 2018). The company renders labour rights to the workers and provides the best possible working conditions to them. Being socially responsible and considering health safety, Coca Cola has been introducing products that contain low or zero calorie. Due to high consumption of water, which is an environmental concern, the company has promised to balance its usage of the natural resources (Coca-cola.com, 2018). It has adopted measures to reduce its energy consumption in North America and targets to increase energy efficiency in the developed countries. Service vans run by hybrid-electricity and carbon footprint reduction are some of the initiatives taken by the company. Coca Cola has also been targeting to develop plastic bottles that would be partially made from plants. Recommendations for Coca Cola to improve their activities Coca Cola is famous for the marketing strategies it uses and works on basis of well- ascribed business ethics. All the CSR activities and programs of the company are highly successful. However, the soft drinks are gradually losing demand in the market because of the carbonated soda and caffeine used in production of the drinks that is unhealthy for the body. Considering the health conscious attitude of people, the company must focus on the production of health drinks. Packaging of products is done in plastic bottles and cans that are harmful to the environment. The company must adopt alternatives to prevent such negative impacts on the nature. References: Coca-cola.com. (2018).Coca-Cola Global. [online] Available at: https://www.coca-cola.com/global/ [Accessed 7 Mar. 2018]. Elliot, G., Rundle-Thiele, S., Waller, D. (2014). Marketing. Milton, Australia: John Wiley Sons.